General Overview

The international CleanTech market is a topic of huge interest for the business world, and offers numerous opportunities. CleanTech includes 3 main fields: the treatment and purification of drinking water, wastewater treatment, and green energy.


The water sector is undergoing accelerated development. On one hand, the demand for drinking water has increased, due to population growth around the world and accelerated urbanization in developing countries. On the other, the quantity of quality drinking water is insufficient. There is therefore a great need for treating water and bringing it up to the standards accepted in the western world. There are currently 1.2 billion people who suffer from a shortage of available high quality drinking water.


In the last few decades, the amount of potable water has almost halved around the world, caused by contamination of groundwater reserves by industrial pollutants, and the salinization of wells as a result of over-pumping and additional destructive factors. At the same time, the world's demand for fresh water has doubled.


The world population is expected to grow at the rate of around 90 million people per year over the next 30 years, with most of that growth occurring in developing nations. In the current century, one of the greatest challenges that the world economy faces in general, and in the field of infrastructure specifically, is to increase the quantity of available water, and improve access to this water in the third world. For that reason, the water sector is one of the greatest growth engines in the infrastructure sector. 


Every year, developing countries, the UN's aid agencies, and world investment banks are directing considerable resources to water infrastructure projects in developing nations.


Developed nations also have an ongoing need to improve the quality of their drinking water and bring it up to the ever stricter levels demanded by the World Health Organization (WHO), as well as the need to increase the quantity of water due to the continued population growth. Water is turning into a commodity, with the associated production, treatment, and purification costs. At the same time, public and private water companies are being formed, which are selling water to municipal authorities. The cost of water and treatment of municipal and industrial wastewater are constantly on the rise.


Israel is perceived in the world as a leader in innovation within the CleanTech field. Recycling of wastewater in Israel is close to 70%, which is used after treatment for irrigation in agriculture. Drinking water is based on some of the most advanced desalination technology in the world. Well-established Israeli companies are operating in Israel and overseas, creating an ideal leaping off point for new technologies.


In recent years, there has been a trend of start-up companies with innovative technologies looking for a way to enter the market.


The nascent CleanTech market is characterized by dynamism, and extensive business activity marked by mergers and acquisitions.


Today’s water market is a collection of numerous attractive opportunities, providing value, with the possibility of achieving high returns on investments in comparison to investments in many other fields, over relatively short periods of time.




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